On Saturday, 28th September 2024, the CCC masterclass lit up a hybrid stage, bringing together a mix of young innovators, entrepreneurs, and future business leaders. The vibe? Pure energy. The physical event was at Workcity, Lekki, Lagos State. This wasn’t your typical webinar—it was a crash course in what’s next for digital storytelling, AI-driven content, and how to** build/pitch your brand** in a rapidly evolving tech-enabled world.

What was said at the Code Cash Crop Masterclass 2024?

Let’s break it down:

Creativity as a Catalyst for Business Growth Speaker: Seun Koshoedo-Olusegun- CVO (Chief Vision Officer), Xcentrique Media

She set the masterclass in motion with an insightful session on how creativity and storytelling have evolved in the digital age, emphasizing the importance of tailoring ideas to fit platforms and audiences. “You keep testing until you get it right. You need to understand your customers’ persona beyond just their demographics. Innovation is about the customer experience—it’s not just about tweaking existing concepts."

Creativity is the fuel that powers the future of business, the spark that drives innovation, disrupts industries, and sets companies apart in crowded markets. It’s not just a bonus—it’s the secret sauce for unlocking new opportunities, redefining customer experiences, and solving problems in ways others haven’t imagined. Whether designing cutting-edge products or launching bold marketing campaigns, creativity keeps businesses relevant and ahead of the curve.

Takeaway: Creativity is thinking up new things and Innovation is doing new things.

Maximizing AI for Upskilling and Upscaling Speaker: Tai Shittu-Alamu, Communications Officer at the World Intellectual Property Organization

In a world where AI is changing and shaping how we work, each tool is crafted for specific tasks—some for communication, others for problem-solving. The key is knowing which tool to leverage for maximum efficiency. She further highlights that the power of AI lies in your prompts: ask clear, precise questions, and watch the magic happen. “AI is more than just a resource; it's your partner in learning, reasoning, and innovation.”

To unlock the true potential of AI, assess where you are, define where you want to go and choose the right tool to get there. Think of AI as your intelligent ally, enhancing your ability to tackle challenges and amplify your creativity. When you align your goals with the right AI capabilities, you’ll not only streamline your work but also propel yourself into a future filled with endless possibilities.

Takeaway: AI has way more functions than just giving you essays; it is a language channel for communication with numerous functions.

Pitch Deck Writing and Presentation Speaker: Ify Umunna, Head, Corporate Strategy, AFEX

In the art of storytelling, credibility is your foundation—emotional appeals need to be supported by solid facts to build trust. She spoke about the importance of giving the right pitch “A pitch deck is like the trailer for your brand, and it needs to make a lasting impression. It’s not just about presenting an idea; it’s about preparing for tough questions and navigating pushback with confidence. Your belief in your product’s value should be unwavering because enthusiasm is contagious.”

“Remember, how you present your brand is as important as the solution itself—packaging matters.” Keep your storytelling concise and consistent, striking a balance between delivering the right amount of information and avoiding overload. Use icons and visuals to bring your message to life and ensure that your narrative resonates clearly. By forming an emotional connection and delivering tangible value, you set your brand on the path to lasting impact and success."

Takeaway: A pitch deck is a trailer for your brand. It needs to be exceptional, as it’s the first thing people will use to evaluate your startup or brand.

Get the full gist here.

The Code Cash Community is focused on empowering Africa's next generation of innovators to develop sustainable solutions. By connecting passionate individuals, the community offers invaluable resources like mentorship, masterclasses, and courses. This vibrant network fosters collaboration and equips members to transform their ideas into impactful realities, driving meaningful change across the continent. Join us today here.